Following a call for entries, the organization selects thirty artists and artisans who gather, on Thanksgiving weekend, in the former Bedford factory now known as Bedford Lofts. The goal of the event is to promote cultural mediation and dissemination, particularly in the fields of fine arts and crafts in the greater Brome-Missisquoi region; to encourage interaction between the public and the artists and craftsmen in their place of creation as well as to promote the artists and artisans interests in their pursuit of excellence.